In an ever changing marketplace, pharmaceutical companies are dramatically changing their business models and they way they do business. In the past seven years, the U.S. sales force has doubled while the number of doctors has grown just 15%.
With a new Democratic administration, there will be increased pressure on pharmaceutical companies with speculation that the new administration will push for lower drug prices and a push for healthcare coverage for all. If the stock market is any indication of this change, drug companies are in for a challenge; the Amex Pharmaceutical Index (DRG) dropped 4%.
Tom Ruff To Speak At The Turkey-Pharma Conference In Istanbul, Turkey - February 2009
Topics will include:
Pharma Brand Planning
Pharma Marketing Planning
E-marketing for Pharma Brands
Web 2.0 and New Media for Pharma Brands
Media Mix for Pharma Brands
Multi Chanel Marketing for Pharma Brands
Tom Ruff's Book To Be Released in Turkey November 2008
Bike MS, Southern California Ride September 20 & 21, 2008
Sidney Batemen (left) biked 150 miles from Camarillo to Santa Barbara in support of Multiple Sclerosis.
The Bike MS: Southern California Ride started in Camarillo, CA. From there the ride traveled north through Ojai Valley. Day one ended at Leadbetter Beach in Santa Barbara. Day two began back on the beach and continued south along the ocean with spectacular views as riders returned to Camarillo through the strawberry fields of Oxnard.
Sunday, September 14, 2008 - Three of our very own girls Sharon Romesser, Sidney Bateman and Tammy Rothschild competed in the 2008 Nautica Malibu Triathlon.
Sharon ran for 4 miles, Sidney biked for 18 miles, and Tammy swam for a 1/2 mile. They finished 2nd out of 37 in their age group and the event as a whole reportedly earned $950,000 for the Children's Hospital of Los Angeles. Great job girls, you truly are an inspiration.
From left to right: Sharon, Sidney & Tammy
Tom Ruff speaks at Indiana University
On September 25th 2008, Tom Ruff spoke along with the panel of other Healthcare Executives at the Indiana University Alumni Panel and Reception presentation regarding careers in and relating to the healthcare industry.